New book from the DemolitionNews stables lifts lid on JCB innovation.
All things being equal, today will see an Amazon delivery driver make his way to my front door to deliver the first copies of my latest book, Renaissance – Why JCB is the Apple of the digger world.
The publication of a new book is always an exciting time; but this time it’s even more exciting as it’s the first book I have written (so far) specifically for sale through the Amazon platform.
The book looks at how JCB has emulated Apple in redesigning seemingly established products (the MP3 player and smartphone for Apple; the wheeled excavator and site dumper for JCB) and made them cool and even sexy.
If you’re a JCB fan, if you’re an Apple fan, or if you just like diggers and design, this will be the book for you. You can check it out (briefly) in the exclusive preview video below:
