Jackhammer manufacturer adopts the subtle approach.
Advertising professionals have become smarter over the years, cooking up ever-more-ingenious ways to convince us to but their wares.
From the “buy our products and be cool” approach adopted by the likes of Apple, the esoteric approach adopted by Brad Pitt in the Chanel No. 5 ads, or the “buy our products or we will continue to irritate the hell out of you” approach of the GoCompare insurance comparison website, it seems that their are almost as many advertising schools of thought as there are potential customers.
Which is why we so appreciate this unsophisticated, down and dirty, in your face approach adopted by jackhammer maker Bosch in its roadside ad campaign in Ecuador.
