Imitation is the sincerest form of flattery for Rhino Demolition.
Our friend Demo Diva Simone Bruni has built an extraordinarily high global profile despite running a modestly-sized demolition company in New Orleans. And that profile owes as much to Bruni’s shrewd marketing – brightly coloured machines, close ties with the local community and the use of athletic cheerleaders in her TV commercials – as it does to the company’s demolition prowess.
All of which seems to have piqued the interest (and possibly envy) of Rhino Demolition which is seeking to steal some of Bruni’s pink thunder by what is best described as selective replication.
First off, the company has followed Bruni’s lead and allied itself with the New Orleans Saints NFL team, borrowing the team’s famous “Who Dat” catchphrase to create its own “Wreck Dat” image. The company has also addressed the need for a feminine touch by recruiting the “Wreck Dat” girls who, as far as we can tell, have very little to do with wrecking and far more to do with brightly coloured t-shirts and Daisy Duke shorts.
Knowing Bruni as we do, we cannot believe that this green incursion into pink territory will go unanswered.
