Agreement extends Volvo demolition offering…

Volvo extends offering for specialist applications

High-reach_2Volvo Construction Equipment Region Europe has signed a partnership agreement with Sweden’s CeDe Group AB that will see an extended range of specialist demolition machines made available through the Volvo CE European distribution network.

The agreement means Volvo customers will be able to order an extended offering in the demolition and material handling segments including long boom excavators.

The range of specialist machines will be made available through the Volvo Construction Equipment dealership network in Europe, commencing with the Nordic markets of Finland, Denmark and Norway.

Speaking of the agreement, Global Director Business Development at Volvo CE, Esbjörn Fritzell said: “This Zone 3 agreement is an ideal way for Volvo CE to grow into new areas. It will give us incremental revenue and enable us to support a wider customer base with good quality products.

“Moreover, the partnership will give us a reliable source for growth that takes us beyond our current capacities. Via this partnership we will be able to dramatically reduce lead-time for customers in these highly specialised applications.”

The agreement will see Volvo CE supply the base machines with part CE marking to CeDe Group who will then adapt them to specific market applications before gaining full CE marking.

Nordic Sales and Marketing Manager for Volvo CE Region Europe, Magnus Rieger said: “We are looking forward to continuing our collaboration with CeDe Group in a more structured way.

“Certainly, CeDe’s ideas have helped us meet customer needs in the past and this agreement can only strengthen our relationship. I envisage that with the combination of CeDe’s quality workmanship and the strength of the Volvo CE base products, we will be able to turn what are currently individual specialist machines into higher volume specialist machines.”

CeDe Group’s CEO Göran Bredinger said: “We are extremely happy to sign this partnership agreement with Volvo CE Region Europe. We believe that this partnership will be able to fill gaps in the market segments, which will be good news for customers of both ourselves and Volvo CE. Furthermore, this agreement will reduce the lead times from concept to finished product, which should be reflected in greater flexibility and lower costs for customers.”