Shanghai officials could give go ahead to demolish giant suitcaseadvertisement.
Part of the appeal of writing about demolition is the fact that no two contracts and no two days are the same. One day, we might be writing about a tower block implosion, the next an overnight bridge demolition.
But never in our wildest dreams did we ever expect to report upon the imminent demolition of a giant item of luggage. But an enormous Louis Vuitton suitcase advertisement in downtown Shanghai may be destroyed within a week after the city government launched a crackdown on advertising that violates regulations, the Shanghai Daily reported on Wednesday.
The advertisement, which stands 20 metres tall and 4 metres thick around the facade of a luxury mall, was built last year to conceal renovation work. However, the huge advertisement violates city regulations, which only allow that type of outdoor advertisement to be 9 metres tall.
Residents around the area complained that the huge suitcase is a danger to public safety because it takes up too much sidewalk space, forcing pedestrians to walk on the road, the paper reported.
Shanghai is one of China’s wealthiest cities and its citizens among the most brand-conscious in the country. Luxury brands such as Louis Vuitton, Hermes and Prada are tripping over each other to sell their products.
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