Tea brand offers chance to “press the button” on UK building implosion.
Despite some differences in local and national legisaltion, demolition is roughly the same the world over. However, here in the UK, we do have a few industry peculiarities that differentiate this green and pleasant land: Regardless of how much protective equipment they’re wearing, a UK demolition operative will always find a way to expose at least a third of his buttocks when bending over; Fridays are known universally as POETS Day (p**s off early, tomorrow’s Saturday); and at least one hour on a Monday morning must be devoted to laughing at a colleague who saw his favourite football (soccer) team lose at the weekend.
Another key element that separates UK demolition workers from those around the world is their love of tea. Indeed, here in the UK, many still believe that tea can cure everything from depression to cancer and that it can resolve national disputes and international wars.
So it is, perhaps, fitting that the team behind the Make Mine a Builders‘ tea brand have decided to work with the UK demolition industry to create its biggest marketing campaign to date.
Together with Precision Demolition Company Limited and C&D Consultancy, Make Mine a Builders is offering one person the chance to press the button on an as-yet-unnamed building implosion later this year.
“We have been demolishing the competition in tea taste tests and wanted to give one of our customers the exciting, once-in-a-lifetime chance to do the same to a building,” explains Make Mine a Builders’ Jonathan Chiu.
To enter, tea drinkers have to guess the six-digit demolition code. Entry forms can be found on the back of promotional packs at Morrisons or online at www.makemineabuilders.com . The promotion closes 30 July 2010.
