Get the latest demolition news and views on your hand-held device of choice.
Demolition News is still on a growth curve. We’re a few months away from celebrating our second birthday, and we’re still learning. As a result, we play very close attention to the way in which you, our readers and subscribers, interact with this website. We monitor obvious things like daily traffic stats, the number of time our This Week in Demolition email newsletter is read, and the number of times the ads of our sponsors are clicked. But we also monitor less obvious but no less meaningful things like who is our biggest referrer of traffic (Twitter), which search engine do most of our new readers use to find us (Google), and which system are readers using to access the site.
And it is here that the balance is shifting.
When we first started out, Internet Explorer was the preferred option of more than 70% of our readers, followed in distant second by Firefox. However, in recent months, both Internet Explorer and Firefox have lost ground to the new kid on the block – the all-conquering iPhone. With more than 30 million iPhones in circulation and a bewildering 100,000 individual “apps” available or awaiting approval, the device has become the Internet browsing device of choice for millions. And with the launch of the new Apple iPad, the number of readers viewing websites like ours on small, hand-held devices is only going to increase.
As a self-confessed iPhone addict myself, I understand the attraction of being able to browse the latest news while you’re on the train, between meetings or – heaven forbid – in the bathroom. But I am also aware that the way in which our website was originally designed was, perhaps, not the best format for those reading on a small screen on a moving train.
Which is why we have today launched the iPhone version of Demolition News.
From now on, when you visit the site from your iPhone, you will be presented with a neater, more stripped-down and faster-loading version of the site with the latest news stories arranged in chronological order to allow you to see what’s been added since your last visit.
If you’re an irregular or occasional Demolition News reader, you need do no more, other than (perhaps) store demolitionnews.com to your favourites.
However, if like an increasing number of demolition professionals you are calling in daily (and believe us, we have the stats to prove that many of you do) then you can take this a stage further. When you open demolitionnews.com on your iPhone, you will see a large + symbol at the foot of the screen – If you hit that, you can add Demolition News to your device’s Home Screen, ensuring that you’re never more than a finger gesture (that’s a click to the uninitiated) from your up-to-the-minute fix of demolition news, views and insight.
We hope you like this latest innovation and look forward to receiving your comments in due course. And hey, if you hit the down arrow symbol to the right of the Demolition News banner on the iPhone app, you can email us direct.
We look forward to hearing from you.
