Demolition News feed being used by National Demolition Association.
For the past six months or so, the US has been our fastest-growing source of readers and subscribers here at Demolition News. But, just recently, there has been an unexpected but welcome spike in traffic originating in the good ol’ US or A.
And now we know why.
We had an email last night that pointed out the fact that some of our news stories are now appearing on the home page of the National Demolition Association NDA), the world’s biggest demolition trade organisation representing the largest demolition market in the world.
The NDA Newsroom is a rolling feed of demolition news from around the world and we’re flattered and delighted to be a part of it. “Looking back, we were really taking a gamble when we launched Demolition News just over a year ago. We regularly asked ourselves whether there would be sufficient news to keep the site interesting, sufficient web-literate readers to support it, and sufficient advertisers to make it at least pay for itself,” says founder Mark Anthony. “But in just 12 months, the site has grown from daily updates to more than 50 updates per week; the readership grows literally by the day; and the site is largely self-sufficient thanks to the support of our advertisers and sponsors. The fact that our news feeds are now being used by the National Demolition Association in the US together with the National Federation of Demolition Contractors and the Institute of Demolition Engineers in the UK really underlines the fact that we’re now recognised as a legitimate and authoritative source of industry news, one that is faster and more responsive than any other industry publication or forum in existence.”
Anthony also points to the ongoing development of the Demolition News website in the face of a global economy as a key to the site’s ongoing growth. “Like the industry we have served, we have had to batten down the hatches in the face of this recession. But we have continued to invest to make the site bigger and better. We have added a Business Directory, a Used Equipment section and a weekly email newsletter, and we’re just a few days away from adding another exciting new section to the site that we believe will help make Demolition News the industry’s preferred choice of demolition news and advice,” he says. “A very good friend of the site recently used the Field of Dreams movie tagline about this site: ‘if you build it, they will come’ and he’s been proved absolutely right. Our readership is growing almost daily, and with each day we’re acquiring new readers from as far afield as Australia and China.”
Anthony further believes that the growth of the site is indicative of a move away from paper-based publishing towards a more instant form of news gathering. “Demolition is a fast-paced business and demolition professionals are no longer willing to wait two or three months to hear the ‘latest news’. They want today’s news today,” he concludes. “International demolition magazines are fine if you want something to put on the coffee table in your company’s reception area. But if you want the latest news, there is nowhere more up-to-date than Demolition News.”
