Californian demolition contractor launches its own iPhone application.
However, there are those that have truly embraced new technology and it is perhaps fitting that one of those at the forefront of the technological revolution resides in California, spiritual home of all things tecchie.
Not content with just using an Apple iPhone to make calls and answer customer emails, Santa Ana-based Union Environemtnal Inc. has worked with web developer Smooth Edge Design to produce its own, unique iPhone application. Available free-of-charge through the Apple App Store, the application allows the company to quickly share photos of past and current projects with customers, prospective customers and other iPhone users around the world.
“It made perfect sense to use an iPhone app for pictures of our past and current projects. Being that the iPhone is very popular, we wanted to take advantage of this advertising and marketing medium,” says Union Environmental vice president, Reggie Kama. “With the help of our website designer Elijah Windsor, it only took 4 or 5 weeks to develop. We will continue to provide app updates as our projects progress and are completed and new ones are started. The iPhone app provides limitless opportunities. Overall feedback has been very beneficial in that we are now capable of reaching new possibilities and avenues that have not been previously considered and are generally undiscovered in our industry. We consider ourselves pioneers in this regard.”
Whether this will mean anything to those among us who still believe a telephone should be a strictly stationary item, ideally one fitted with a wind-up handle, is unclear. What is clear, however, is that Union Environmental are really pushing the technology envelope. And, as an avid iPhone fan-boy, I will be watching their app develop with great interest.
