How many companies – demolition or otherwise – have their own brand of whisky?
Even in these tree-hugging, muesli-knitting, green tea-drinking, teetotal times in which we’re living, it is pleasing to note that at least one company understands the importance of tradition.
Leading UK demolition contractor Safedem has given a nod to its proud Scottish heritage by putting its name to a uique brand of 12-year single malt whisky, complete with a label that bears a subtle photo of an explosive demolition contract in progress.
We can’t vouch for its flavour. Being of the English persuasion, the subtleties of whisky are largely lost on our gin-soaked palate. However, we are impressed by the name of the tipple (although it works best if you can say it with a Scots accent):
Knockemdoon!
