Advertising Standards Authority upholds complaint by Kubota over Kosran advert.
UK trade magazine Contract Journal is reporting that the Advertising Standards Authority (ASA) has upheld a complaint by Kubota about a Kosran advert in which the immobiliser manufacturer claimed Kubota’s immobilisation system could be overcome in 90 seconds.
In its defence Kosran submitted a DVD showing a Kubota machine apparently being ‘hot wired’ in 74 seconds but the ASA dismissed this saying: “…there was no independent verification to show whether the immobiliser had been operating correctly or that the process shown was accurate of real-life conditions.”
Read the full story here.
