Caterpillar announces the launch of its first “retail lifestyle” store.
There was a time, not so long ago, when a person could show their love for their Caterpillar equipment with a simple, understated baseball cap sporting the US giant’s familiar three-letter logo. But then came the worldwide explosion in the popularity of Caterpillar boots and the earthmoving-fashion landscape was changed forever.
But, in a bizarre twist, this is set to continue with the opening of a “lifestyle retail store” in the Dubai Mall.
Given the fact that Dubai, currently the world’s largest construction site, is today the home away from home for Premiership footballers and their “WAGs” (wives and girlfriends), expect to see Caterpillar workwear gracing the terraces of Stamford Bridge, Old Trafford and Upton Park very soon.
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