An interesting article on the benefits of social networking to construction professionals.
The very fact that you are reading this blog post suggests that, contrary to popular belief, demolition people ARE web savvy and DO use the Internet for more than merely watching YouTube videos of implosions.
And yet it is a constant source of frustration to me that so few members of our industry have yet grasped the marketing and educational benefits of online social networking. Take Facebook for example.
Facebook is now the world’s largest online social networking medium, with millions of people using it daily (and even hourly if the stats are to be believed). There are interest groups on Facebook for interests that, frankly, I have never even heard of. And there is also one for demolition.
Estimates suggest that the UK demolition industry employs somewhere in the region of 10,000 people. So how many do you think are a member of the demolition group? 100? 500?
No. The group has just 11 members, a paltry number when you consider that the industry is in recession and that social networking is now considered a key way of finding job opportunities.
Against this background, I would point you to this excellent blog post which, I believe, underlines the current and growing importance of social networking in today’s construction business.
I look forward to seeing you all on Facebook, MySpace, Twitter etc…
